Why do Athletes connect with fans through Twitter: because it's easy

Some logical thinking about why Pro Athletes/Celebrities have massive Twitter followings

http://sportsillustrated.cnn.com/2009/writers/the_bonus/06/05/twitter.sports/index.html?bcnn=yes

Great excerpt:

There are good reasons for athletes to love the Twitter connection as well, not the least of which is the opportunity for no-contact contact. Why get mobbed at the mall when you can charm thousands with a quick tweet from the comfort of your eighth bedroom? And, thanks to the 140-character limit, posts take much less energy-consuming thought than blogs, where readers expect a modicum of literacy. Misspellings and mysterious grammar are accepted tenets of Twitterese.