Back in the Saddle

So this social media thing continues to hang on! Since I started this blog in the summer of 2006 a few hundred million people have joined Facebook, and grandmothers are tweeting. I've been busy lately and let 124people.com rest for a while, but I'm inspired to find some time in my digital day to re-engage in the debate and the discusion of social media.

Having attended Vision 2009 yesterday, I found someone who seems to think like me when it comes to the practicality of social media for marketing purposes. Maggie Fox, the founder of Social Media Group, had a well-tenured and healthy perspective on where things are at; really de-hyped it for me, and aligned with my opinion. By taking it out of the realm of the bizarre for me, she's also reminded me the reasons why marketers need to pursue the brand engagement with customers through social media.

I guess I'll start posting again...