Vision 2009: Harley Davidson's Social Networking

Ken Schmidt, former communications director for Harley Davidson, gave an engaging keynote address at Vision 2009. In the Q & A he was asked what HD is doing, in social networking; "well, every month 250,000 members of the Harley Owners Group (HOG) go to their local dealers to assemble for a ride somewhere, or a charity event, or a pig roast. I guess you could say that's our Social Networking."

Yup. I guess you could! For all you corporate marketers out there with a couple hundred Twitter followers, chew on that!